A QR code people can scan off a screen
The video pauses on the code for as long as you choose, so someone watching on a TV, a laptop or another phone has time to scan it. It loops cleanly, so you can repeat it as long as you like in your edit.
How it works
The picture is built from small cubes that stand only on the dark squares of your QR code. The camera moves around the scene and rises until it looks straight down, and at that moment the cubes line up into a plain QR code. Your browser draws each frame and encodes the video on your device, so nothing is uploaded and there is no queue.
The video is square. That fits a feed post as it is, and in a vertical Reel, Story or Short it sits in the middle, with room above and below for your own captions.
Want a QR code that opens a video?
Paste your YouTube, TikTok or Vimeo link as the link. Anyone who scans the code goes straight to it. For a flat code to print, use the QR code generator.
Getting it scanned off a screen
- Give people time. Set Time on each view to 4 seconds or more for video, since viewers first have to notice the code, then pick up their phone.
- Give a reason in the headline or a caption: “Scan for the menu”, “Scan for 10% off”. People rarely scan without one.
- Keep the code big. In a vertical video, let it fill most of the width.
- Use 1080p if the video will play on a large screen or TV. 720p is fine for phones and makes a smaller file.
- Put the same link in your bio or description for people watching on the phone they would scan with.
Ideas
- Restaurants: a Reel of a burger standing up, then folding into a code for the online order page.
- YouTube: the last seconds of a video, linking to the next one or a playlist.
- Events: a Story with the date in the headline, linking to tickets.
- Shops: a loop on the screen by the till, linking to your reviews page.